The NSPCC has been named as the official charity partner for next year’s Virgin Money London Marathon and hopes to raise £2.3m from the event.
The children’s charity said that it hoped the partnership, announced today, would result in it having more than 1,000 runners in next year’s race.
An NSPCC spokeswoman said the charity had more than 450 runners in this year’s event, which took place last Sunday. It was too early to say how much they had raised, she said, although the charity had a fundraising target of £1m.
The funds the partnership raises will support the ChildLine telephone support service, which will be 30 years old in 2016.
Peter Wanless, chief executive of the NSPCC, said that 2016 was shaping up to be a huge year for the charity. "We’re asking our runners to raise £2.3m to help us recruit and train more counsellors to reduce waiting times and ensure we can provide support to every child who needs us, however and whenever they choose to get in touch," he said. "Every step, every mile will help us keep every child safe."
Hugh Brasher, race director of the London Marathon, said: "Every year we seek to partner with an organisation that really changes lives, and the NSPCC is an organisation that does exactly that.
"I hope that over the next year our partnership will enable money to be raised that will directly change the lives of children – not only those who live in the capital, but also those who live beyond it. The event might be just one day itself, but with the money it raises it can change the lives of children for the days to come."