The NSPCC is considering moving its Your Family magazine online.
The charity is reviewing ing its options, but one possibility is that the proposed online version will replace the print title.
Launched in March 2005 to compete with paid-for parenting publications, the title was intended to appeal to parents who wouldn't usually regard the NSPCC's work as relevant to them.
Your Family was initially distributed quarterly free of charge through branches of Woolworths. It was relaunched as a bi-monthly in June this year with a circulation of 400,000 through branches of the Early Learning Centre.
A spokeswoman for the charity said a final decision had yet to be made, but any change would be gradual.