NTT Fundraising company goes into voluntary administration

Committed 2 Communications blames a fall in the volume of traditional telephone fundraising, but says it has restructured to protect the 98 NTT jobs

The company behind the telephone agency NTT Fundraising has gone into voluntary administration after a "major drop in the volume of traditional telephone fundraising campaigns".

But Committed 2 Communications said it had carried out a restructure that would protect the jobs of NTT’s 98 employees.

The restructured organisation will be known as NTT, the company said in a statement, to reflect its new, broader service offering.

But it said it would continue to serve its existing 25 charity clients, none would be owed any money and all live charity campaigns would continue uninterrupted.

Committed 2 Communications, which bought NTT in 2008, when it had been going for 20 years, went into voluntary administration with the administrators SFP Restructuring on 27 March, the statement said.

"The agency’s directors have created a restructured agency model that is fit to serve today’s fundraising market and have purchased the viable assets of the company from the administrator," the statement said.

"All staff have been offered roles in the new agency."

The changes had come about after a "major drop in the volume of traditional telephone fundraising campaigns", the statement said. It added that there had been stability in events campaigns and "considerable positive growth" in supporter stewardship.

Natalie Bailey, a director at NTT, said the future for telephone communications was looking bright.

"We recognise that telephone fundraising will always have its place within the world of charities," she said.

"But campaigns are becoming increasingly complex and we plan to continue to develop services for charities with more sophisticated and insightful use of the telephone, combined and integrated with other channels and touch points, to engage more deeply with supporters and positively build on their relationships.

"We are excited about the future and believe that NTT now has a positive outlook as a result of this restructure."

The restructure comes just weeks after the telephone fundraising agency Listen entered into a company voluntary agreement and completed a restructure to help it pay off debts of more than £650,000 and the face-to-face agency Home Fundraising went into administration.

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