Nuffield Hospitals takes on the NHS as Nuffield Health

Healthcare charity Nuffield Hospitals has rebranded itself this week as Nuffield Health.

The charity said the rebrand is part of a wholesale shake-up of how it operates, moving away from hospital-based treatment towards preventive healthcare provision – including the acquisition of Cannons Health and Fitness.

Nuffield said it was attempting to focus more on individual customers and adopt a businesslike approach across the board. It can act as a better provider of healthcare than either the NHS or private companies, said David Mobbs, group chief executive.

"We’re very proud to be a charity and a not-for-profit organisation," he said. "Frankly, I don’t think that there’s a better model for healthcare.

"We’ve run excellent hospitals across the country for 50 years and continue to do so. But we can’t stand still. As a charity operating on a not-for-profit basis, we have some significant advantages and we also have an obligation to maximise the benefit that we deliver to the public."

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