The numbers: Butterfly Conservation

Butterfly Conservation was formed by a group of naturalists to halt the fall in numbers of butterflies and moths.

Total income: £3.1m for the year ending 31 March 2008, compared with £2.7m for the year before.

Highest salary: No employee was paid more than £60,000.

Reserves policy: At the end of 2007/08, the charity held unrestricted general reserves of £675,000, equivalent to just over a year's unrestricted spending. Its target was £750,000. The gap between the charity's actual and desired reserves has narrowed over the past two years, putting less pressure on the organisation's planned activity.

Fundraising costs: The charity spent £43,000 on generating voluntary income, which totalled £790,000, giving it a fundraising ratio of 5p in the pound. The previous year's ratio was 10p in the pound.

Pension: The charity offers a money-purchase pension scheme and contributes 5 per cent of pensionable earnings.

How performance is communicated: In the 'about us' section of the charity's website ( there is a sub-section called 'successes', which lists some of the charity's achievements since it was formed in 1968. The trustees' report and accounts are available on the website and provide some useful information about how the charity has attempted to meet its objectives during the year. They include a 'targets not met' category, as well as targets for the year ahead.

The charity says: "We want to continue to diversify our funding sources and maintain our strong partnerships with statutory funders. Broadening our unrestricted income remains a priority and we are exploring new ways of achieving this, including the use of direct mail campaigns to target our existing members and supporters."

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