The numbers: Grasslands Trust

The Grasslands Trust helps save and restore threatened wildflower-rich grasslands and meadows and works to raise awareness of their importance to wildlife and communities.

Highest salary: No employee was paid more than £60,000.

Reserves policy: The charity aims to keep sufficient funds to maintain work for at least 12 months. Free reserves at 31 October 2007 were £210,000, split into £28,000 unrestricted and £182,000 restricted. The charity's target for unrestricted reserves and was £90,000, so it achieved 31 per cent of its target.

Fundraising costs: The charity spent £31,000 on fundraising and publicity, which generated fundraised income of £248,000, giving it a fundraising ratio of 13p in the pound. The previous year's ratio was 8p.

Pension: The charity offers a money- purchase stakeholder pension, to which the employer's contribution is 7 per cent of salaries.

How performance is communicated: For a relatively small charity, the website ( is informative and well presented. There is an attempt to communicate performance in a section called "achievements and endorsements", which highlights the impact of the charity in the past five years. The trustees' report and accounts, which have more detailed performance data, are available from the website.

The charity says: "We were able to significantly raise our profile and awareness of the issues facing the UK's wildlife-rich grasslands during the past year. Appointing a second ecologist to boost work in the north of England led to new partnerships, such as local grassland projects. We also pushed forward policy work in areas such as environmental stewardship schemes and the threat of housing developments."


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