Obama's election 'shows power of grass-roots campaigning'

Barack Obama's election as President of the US shows the power of grass-roots campaigning, according to Debra Allcock Tyler, chief executive of the Directory of Social Change.

Speaking at the DSC's campaigners conference yesterday, she said independent, local campaigners had played a part in his victory.

She also described voluntary sector campaigners as "bullshit detectors" and an "army of unpaid consultants on government policy".

The DSC launched a new funders almanac at the conference, outlining which causes receive the most funding and from which sources.

Allcock Tyler also warned against the assumption that new campaign tools are better. "There are 12.7 million people signed up to ‘causes' on Facebook, but that doesn't mean anything if nobody knows what those causes are," she said.


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