An Ode to Boobs, read by The Vicar of Dibley actress Emma Chapman, is being aired on UK radio stations in the run-up to Breast Cancer Awareness Month.
The poem appears in a radio ad by Breakthrough Breast Cancer, which forms part of the charity's wider campaign during October.
Several charities are collaborating on the awareness month campaign while also pushing their own messages. For instance, Breast Cancer Care is working with charities such as Age Concern and Cancer Black Care to ensure that its messages reach audiences of different ages and ethnicities.
The colour pink remains an overriding theme. Breast Cancer Care has been working with corporate sponsors, including Asda, to sell various pink products - such as Wellington boots and lipsticks - for its "Tickled Pink" campaign.
Breast Cancer Campaign has sent a 22-page booklet to journalists containing information about the charity, the disease, fundraising events, where to buy its ribbons and media contacts.