Ofcom bans 'political' Make Poverty History ads

Make Poverty History has expressed dismay that Ofcom has banned it from advertising on TV or radio.

The media regulator ruled that the charity coalition is "a body working for a political end", forcing it to pull its 'click' ad, in which celebrities click their fingers every three seconds to symbolise a child dying from poverty.

Adrian Lovett, campaigns director at Oxfam, said: "We may be delivering a message to politicians, but we see our message as moral rather than political."

The ruling coincides with research findings showing that nearly half the public thinks that Bob Geldof, Bono and other celebrities founded the Make Poverty History campaign, with only 4 per cent of people aware that the campaign was set up by a charity coalition.

"The campaign was hijacked by circumstances, not by intent, and the celebrities got the profile," said Alex Haxton, director of operations at overseas development charity World Emergency Relief, which commissioned the research.

"It must not happen again."

- See Newsmaker, page 11.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus