One in eight charity donors increase giving

Recession no barrier for some, Justgiving survey finds

Almost one in eight donors has increased their charitable giving despite the recession, a survey of donors by website Justgiving has suggested.

Justgiving asked 2,692 people who had donated to charity through the site about their attitudes to giving during the recession. Twelve per cent of the respondents said they gave more to charity during March despite the economic downturn.

Further analysis of the results revealed that of the 32 per cent of respondents who said they had been unaffected by the recession, almost a quarter had increased their giving. Of the 57 per cent of the sample who said they had been affected by the downturn, 8 per cent said they had increased their giving.

The survey is part of on-going evaluation work by Justgiving to record changes in donor activity.

Jonathan Waddingham, charity champion at Justgiving, said charities could be perceived as being more valuable during a recession.

"People might feel that many of the services provided by charities are beneficial to those suffering from the effects of a downturn," he said. "Many people may also be better off now than before the recession because, for example, they are paying lower mortgages."

Sixty-one per cent of donors said they did not expect to cut their donations in the next three months. Only 6 per cent said they would consider cutting back "a lot" on charitable giving.

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