More than one in ten will reduce donations next year, survey says

Poll finds 13 per cent of respondents will cut back and 14 per cent will not donate at all in 2011

Charity donations
Charity donations

More than one in 10 adults plan to reduce the amount of money they give to charity in 2011, according to a new survey.

An ICM poll of 2,025 consumers earlier this month found that 13 per cent predict a reduction in their charitable giving next year, with 14 per cent intending to make no donations at all.

Only 4 per cent of people questioned for the survey planned to increase their donations. Scottish people were the most likely to give more.

The survey was commissioned by the mobile phone donation platform Giveonthemobile and called Donate More, Donate Less, Won't Donate in 2011,

People in the West Midlands were most likely to give less, and those  in the East Midlands were most likely to make no donations.

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