One third of donors expect to give more in 2022 despite rising costs, survey finds

One-third of people in the UK estimate they have increased their charitable giving during the past two years, according to a survey by the Muslim development charity Human Appeal.

The survey also found that 35 per cent of respondents expect to increase their giving again this year.

When asked how their charitable donations had changed since the beginning of the pandemic, 33 per cent said their giving had increased, while 45 per cent said it had remained the same.

Just 15 per cent said the amount they gave had fallen during the pandemic, and more than one-third (35 per cent) said they expected the amount they give in 2022 to go up compared with 2021.

Some 46 per cent said they expected to maintain their levels of giving. Only one in 10 of the respondents said they would reduce their donations.

This figure also increased for younger respondents. About half of those aged 18 to 24 (55 per cent) and those aged 25 to 34 (48 per cent) said they expected to give more, compared to just 26 per cent of 55- to 64-year-olds and a quarter of those aged 65 and over.

The survey provides more optimistic data than previous research, which found that one in three charity leaders feared for the survival of their organisations as the cost of living started to have an impact on donations.

One-third of respondents to the Human Appeal research said they were extremely concerned about the rising cost of living. While almost half (48 per cent) said they had cut back on non-essential shopping, fewer than one in five reported reducing their charitable giving. The most common reason people gave for supporting a charity was that the cause touched on their personal experiences, or that of a friend or family member.

Other reasons given included because donors felt the charity was well run and because they believed the cause was not being dealt with by the government.

Mohamed Ashmawey, chief executive of Human Appeal, said the research “not only shows just how important charity organisations have become to the nation at a time of growing poverty and financial need, but also how deeply committed the nation is to helping others in need”.

He said: “Even with household finances facing unprecedented demands, people are unwavering in their support for their chosen causes just as many need it the most.

“It is incredibly encouraging to see the nation so committed to their chosen charities, as well as to see that the hard work and commitment of so many charity organisations in the UK has been recognised over the last few years.”

The survey of 1,001 UK consumers from all backgrounds was conducted by Sapio Research in March.

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