One third of public not aware of Gift Aid, CAF report finds

Charities must improve understanding of tax-effective giving, says Charities Aid Foundation

Charities could be missing out on Gift Aid on donations from about five million regular donors, according to the Charities Aid Foundation.

New research from CAF, which exists to promote and support charitable giving, found that only two thirds of donors used tax-effective giving methods such as Gift Aid.

The report, The Public Bond with Tax-Effective Giving in the UK, found that 32 per cent of people were not aware there were tax benefits in giving to charities. Seventy-six per cent of people aged 16 to 24 did not know that there was any tax benefit in giving to charity.

The report showed that only 40 per cent of givers not using Gift Aid were interested in taking advantage of it.

The research involved a sample of 1,056 randomly selected people, including both givers and non-givers.

A separate survey of 251 higher-rate taxpayers, carried out for the same report, found that half were not aware they could claim back 20 per cent of their donations for themselves.

Richard Harrison, head of research at CAF, said the report showed charities needed to raise donor awareness about the advantages of Gift Aid and other tax-efficient giving, particularly among young people.

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