The scheme has announced that it will add a ‘virtual collecting tin’ to its website so that UK consumers and shoppers with sister operations in 20 countries can donate the change from vouchers spent online.
Ukash will recruit up to 20 charities to benefit from the scheme. The first good cause on board is the Special Olympics. Visitors to the virtual collection tin can also link to some charities’ homepages in the future to find out more and make further pledges.
Mark Chirnside, chief executive of Ukash, said: “This is a dynamic way to help charities by capitalising on the large number of small value change vouchers that are issue every day and may not otherwise be spent.”