Opinion: Muscle-bound business has had its day

So who do you work for - a man or a woman? Or rather, what do you work for - a male organisation or a female one? And how can you tell them apart or define where they stand on the sexual spectrum in terms of stereotypical gender characteristics?

Nick Cater
Nick Cater

Are you in an intuitive, caring organisation, one that is committed and hard-working, but also overflowing with an emotional attachment to underdogs (or should that be underbitches)? Is it a full-on female charity?

Perhaps you are part of a fair-minded, practical and no-nonsense organisation with flour on her hands, the smell of baking in the air, much to do and many to consult - a motherly cooperative?

You might find yourself with one of those sensitive organisations that is eager for efficiency and keen on targets. One that arranges meetings galore and has more than a hint of moisturiser. A metrosexual social enterprise?

Or are you reading Third Sector to research the cash potential of the charity world as part of a rough, tough, testosterone-fuelled outfit that takes no prisoners? Man, could that be a company?

Sexuality and personality are innate and persistent, which may be why a big business boy attracted to sweet charity can find it hard to reveal his feminine side as the new chief executive and will never quite fill his predecessor's stilettos.

For all its bluff and bluster, I reckon muscle-bound business is already way past its sell-by date, like a beefy bloke gone to seed. As a man, even I can see that the future is female, as the superior sex finally gets on top while mere males - or at least conventional masculinity, from pumped pecs to empire-building egos - get put out to grass.

What the world needs least is macho money-making that degrades society and destroys the planet, or executives undervaluing communities with motives that care only for the bottom line, not those stuck at the bottom of the heap.

Companies may appear to be concerned and cuddly, but the percentage of profits going to charities in corporate social responsibility's big lie has been falling, and those paws conceal very sharp claws.

Neither venturing into the closet nor outing organisations from it, this analysis has ignored the complexities of sexual realignment, drawn no inspiration from the deep wells of fetishism and carefully named no names. Perhaps others will not be so reticent.

- Nick Cater is a consultant, speaker and writer: catercharity@yahoo.co.uk


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