Of optimists and suspicious localities

The research for the Charity Commission on public trust in charities identified four distinct personality types when it comes to the public's attitude to charities.

'Suspicious localites', the largest group at 28 per cent of the public, trust charities more if they provide services within their local communities. Otherwise, they are sceptical.

'Informed optimists', 22 per cent of the public, are unlikely to believe that charities spend too much money on salaries and administration. Nor will they think charities use dubious fundraising techniques.

'Uninformed optimists' make up 25 per cent and think charities are trustworthy: they don't need to know a lot about them to think they act in the public interest.

'Confident agreers', the remaining quarter of the population, tend to agree with any propositions the pollsters make.

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