Mobile phone operator Orange has reduced its charges on text message donations its customers make to charities.
The firm will give 90 per cent of all donations worth between 15p and £10 to charities. The move brings Orange in line with rival operators Vodafone and O2, which both reduced their charges on charity donations to this level in the past six months.
A spokeswoman for Orange said it was unable to provide a figure for the proportion that had previously been donated.
It plans to publish a league table that will set out how much each operator charges per donation and could be used by charities to discourage supporters from donating by text message if they used the higher-charging operators.
Helen Davies, head of respect and responsibility at Orange UK, said: "Text donating is a quick, easy and more direct channel for donors and we want to encourage more charities to use this as a powerful means for fundraising."