What is it?
The app, called Operation Sight Flight, allows users to fly a virtual plane 300 miles around the world. The plane is a replica of the charity’s Flying Eye Hospital – an aircraft that travels around the world providing eye care.
What do people do?
Users register on the dedicated web page, then find out how far the plane has travelled so far. Clicks on a map give them information, including videos, about work the charity has done in particular locations, or stories about people the charity has treated.
The launch of the app, which took place yesterday, was aimed to coincide with World Sight Day. The charity hopes that enough people will use the app to hit a 500,000-mile target.
How are being people made aware of the app?
The app is being promoted by Facebook adverts as well as Orbis UK’s own social media accounts on Facebook and Twitter. Users are also being encouraged to spread the word by sending links to friends.
Why is the charity doing it?
Krishani Ranaweera, head of communications at Orbis UK, said: "World Sight Day is a key moment for Orbis, so we wanted to build an innovative app that enables people to get involved with our work quickly and easily, and see how our unique Flying Eye Hospital saves sight all over the world."
Has the charity had external help?
Digital agency The Good Agency built the app for Orbis.
Third Sector verdict:
The interactive map is a great way of showcasing the charity’s work across the globe. Users can also see how the campaign is progressing by seeing how far the plane has travelled along the way, encouraging them to return to the web page and also talk about it with friends and family, thus increasing awareness of the charity and its work.