OSCR begins profile-raising exercise

The Office of the Scottish Charity Regulator is embarking on a month-long drive to raise its profile with the Scottish public.

The regulator will run a series of press and online advertisements encouraging people to go a dedicated microsite. The site will explain key aspects of charity regulation and include links to the Scottish Charity Register and statistics about the sector in Scotland.

The tagline for the adverts will be: “Every time you give to charity we give you something back. Reassurance.”

A spokesman for the OSCR said public awareness of the two-year-old organisation in Scotland was limited.

“We don’t have a specific duty to inform the public about what we are doing, but we want to reinforce public confidence in the sector,” he said.

Jane Ryder, chief executive of the regulator, added: “Charities ultimately depend upon public confidence. The Scottish Charity Register and the OSCR, with its continuing work, provide the transparency and accountability that encourage that confidence.”

The campaign runs until 25 March. The microsite will be live from Sunday.

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