Oxfam’s first shop, opened in Oxford on 31 May 1948, was among the UK’s first charity shops.
The diamond campaign to celebrate the diamond anniversary was the brainchild of Oxfam shop founder Joe Mitty, who died last year. The charity has launched the Joe Mitty Award for Entrepreneurial Spirit on the anniversary in his memory.
The award has been given this year to Joan Travers, a volunteer at the charity’s branch in High Street Kensington, London, who has raised thousands of pounds by creating new pieces of jewellery from broken items donated to the shop.
Other events to mark the anniversary include a fashion show and a street party in Oxford. The charity is also calling for more people to volunteer.
The campaign is being supported by Oxfam celebrity ambassador Yasmine Le Bon, who has recorded the following message to promote the campaign.