Oxfam calls for unwanted diamonds

Oxfam is celebrating the 60th anniversary of its charity shop chain by asking the public to donate unwanted diamond jewellery for sale in its shops.

Oxfam's first shop, photographed in the 1950s
Oxfam's first shop, photographed in the 1950s

Oxfam’s first shop, opened in Oxford on 31 May 1948, was among the UK’s first charity shops.

The diamond campaign to celebrate the diamond anniversary was the brainchild of Oxfam shop founder Joe Mitty, who died last year. The charity has launched the Joe Mitty Award for Entrepreneurial Spirit on the anniversary in his memory.

The award has been given this year to Joan Travers, a volunteer at the charity’s branch in High Street Kensington, London, who has raised thousands of pounds by creating new pieces of jewellery from broken items donated to the shop.

Other events to mark the anniversary include a fashion show and a street party in Oxford. The charity is also calling for more people to volunteer.

The campaign is being supported by Oxfam celebrity ambassador Yasmine Le Bon, who has recorded the following message to promote the campaign.


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