Oxfam is to unveil a new strapline as part of a rebranding exercise. The slogan, Be Humankind, will appear for the first time in a new TV advert that will be broadcast tomorrow.
Oxfam will also launch a series of posters featuring slogans such as “Wanted: Jumpers, coats and people with their knickers in a twist” and “Everyone deserves life’s little luxuries. Food, water; you know that sort of thing”.
Julie Wood, director of corporate communications at Oxfam, said: “We want people to take a fresh look at the Oxfam they think they already know.”
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