Pair to boost Irish direct marketing

UK direct marketing firm Tangible Response has teamed up with an Irish agency to offer specialist fundraising campaigns in Ireland for the first time.

Tangible Response will lead on strategy and creative development, while Irish firm DirectBrand will focus on digital delivery, such as email campaigns, and manage accounts locally.

The Irish Cancer Society has signed a deal to develop a five-year campaign with the partnership, including direct mail, television and digital campaigns.

Stephen Pidgeon, chair of Tangible Response, said Ireland was about 15 years behind the UK. "Direct marketing is relatively underdeveloped and not near to threatening consumer trust and patience," he said.

"Irish people tend to be responsive and innately generous. As far as charity support is concerned, they simply haven't been asked properly."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now