Pancreatic Cancer UK has been named as the official charity of the year for the 2020 Prudential RideLondon-Surrey 100 cycle event.
The charity succeeds the British Heart Foundation, the charity of the year for this year’s event, which took place last Sunday.
The partnership is the largest in Pancreatic Cancer UK’s 14-year history.
A spokeswoman for the charity told Third Sector the charity hoped to raise at least half a million pounds from the partnership, which she said would allow it to expand its nursing team and support line.
The charity will be allocated 200 spaces for the ride next year, compared with the 185 who took part this year. Each supporter will pledge to raise at least £550 in sponsorship, the charity said.
The BHF raised £270,000 from the event this year, a BHF spokeswoman said.
RideLondon-Surrey 100, in which bike riders complete a 100-mile route through London and the Surrey countryside, is the UK’s third-fastest-growing sports fundraising event, according to recent figures released by the events management company Massive.
About 25,000 riders took part in the event this year, which is the largest of the seven events that took place as part of the RideLondon weekend. Other events include rides of 19 and 46 miles, FreeCycle, which invites people to ride around traffic-free roads in central London on the Saturday, and races for male and female professional cyclists.
Diana Jupp, chief executive of Pancreatic Cancer UK, said: "For Pancreatic Cancer UK to be chosen as the charity of the year for such an iconic cycling event as the Prudential RideLondon-Surrey 100 is a huge moment for the charity.
"This is our first major partnership and it will have a big impact on the charity’s capacity to help support more people who desperately need our help, at the time they need it most."
The charity was chosen after an application process in which it was asked to pitch to the RideLondon board.
Next year’s ride will take place on 16 August and more information on signing up as a Pancreatic Cancer UK rider can be found here.