Partnerships round-up: Paddington to become a Unicef champion

Plus: Yorkshire Building Society socks it to homelessness; Lyons Coffee staff visit Uganda projects; and Baby Show links up with NCT

Paddington Bear will become a champion for children through a partnership between the global children’s charity Unicef and Vivendi, the media group that owns the Paddington brand. The long-term partnership will be launched in the UK, the US and Europe to coincide with the release of the film Paddington 2 in November. In the UK, Paddington will be used to support Unicef UK’s campaigning on refugee children, including featuring as part of OutRight, Unicef’s programme to teach children about their rights and encouraging them to speak out on behalf of other children’s rights.

Yorkshire Building Society staff are encouraging people to each donate a new pair of socks to help keep homeless people warm this winter as part of its three-year partnership with the charity End Youth Homelessness. The society is also raising money for EYH by raffling John Lewis vouchers worth £1,000, £500 and £250 on World Homelessness Day on 10 October. YBS is aiming to raise £750,000 over the course of three years to help more than 700 homeless young people get into their own rented homes through its bespoke rent deposit scheme, home essentials grants and practical help for homeless young people across the UK.

Staff from the beverage company Lyons Coffee have visited coffee growing communities in Uganda as part of the company’s partnership with the water charity Project Waterfall. The charity works with farmers, such as the Ugandan coffee growers, who struggle to make a living and do not have access to sanitation because of a lack of fresh water. The partnership was formed last year, with Lyons making a donation to Project Waterfall for each pack of coffee sold and committing to providing fresh water to 4,000 people in rural coffee-growing communities. Lyons staff visited primary schools that the project has allowed children to attend more frequently because they do not have to walk for fresh water or risk becoming ill. They also met local councillors and farmers who have worked with the project.

The pregnancy and parenting event the Baby Show has partnered with the parenting charity NCT to raise awareness of the help the charity provides. As part of the partnership, NCT will run antenatal and postnatal classes throughout the Baby Show’s events in London and Birmingham, starting on 20, 21 and 22 October at Olympia in London. People buying tickets for the event online will also be able to make donations to the charity.

The catering company Elinor UK has announced that Heads Together, the mental health campaign of the Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry, will be its charity of the year from 1 October. Elinor will support new mental health services in schools, military bases and other organisations where it operates catering services.

The IT services provider Ricoh has launched a pan-European partnership with Alzheimer’s Research UK, which will see the organisations produce joint awareness campaigns. Staff will also take part in volunteering and fundraising activities to generate funds for the charity, as well as being educated on the symptoms, causes and impact of dementia, as well as the progress of research.

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