The automotive retailer Lookers has announced its intention to raise £1m for BBC Children in Need with help from the charity’s mascot, Pudsey Bear.
Pudsey sat in on an operations board meeting as corporate social responsibility director for the day and helped to develop fundraising ideas for Lookers over the next 12 months.
These initiatives included a competition for customers, who will be able to donate to Children in Need in return for the chance to win a car worth up to £25,000.
Pudsey will also visit some of the 160 Lookers dealerships across the country during the year and the partnership will be overseen by Lookers’ dedicated charity activation team, Pudsey Pals.
Young patients at the Royal Hospital for Sick Children in Edinburgh had the chance to visit outer space, swim through shipwrecks and fight robotic spiders using virtual reality.
As part of a partnership between the hospital’s associated charity, the Edinburgh Children’s Hospital Charity, and the opticians Specsavers, the children were able to trial virtual reality headsets, either on their own or connected to a monitor to allow friends and family to share their virtual adventures.
The headsets also offer more mundane activities such as visiting the beach or the British Museum, so that children don’t feel they are missing out during their time in hospital.
PwC will raise money for the two charities through organised fundraising events, employees volunteering their time and staff donating money through the payroll.
PwC’s support will help Samaritans train 500 volunteers, who could answer an additional 105,000 calls each year, while UK Youth will use the funds raised to help improve social mobility for more young people across the country.
Slimming World members have raised more than £3m for Cancer Research UK in two weeks by donating 122,739 bags of clothes that no longer fit them for sale in the charity’s shops.
The two-week Big Slimming World Clothes Throw has run for the past five years, but this year’s event, held in June, was the biggest so far, collecting £3.3m worth of clothing, an average of £26.50 a bag.