Payroll-giving company unveils 'donor passport' system

Portal will allow charities to keep in contact with donors when they change jobs, says Jeremy Colwill, director of Payroll Giving in Action

Jeremy Colwill
Jeremy Colwill

- This story was corrected on 26 June 2013; please see final paragraph

A payroll-giving company has launched an online ‘donor passport’ system designed to keep charities in contact with donors when they change jobs.

Payroll Giving in Action, a professional fundraising organisation hired by charities to promote payroll giving, unveiled its Payroll Giving Portal at the annual Payroll Giving Conference at the Home Office today.

The portal provides an online management system for employers, charities and donors. PGA launched it in response to one of the common criticisms of payroll giving – that it lacks portability.

PGA’s portal will be available only to donors signed up through PGA and its website.

But Jeremy Colwill, the company’s director, said he would welcome other agencies providing data and being part of the portal in the future. The portal was funded by PGA and is free to use for charities and employers.

Donors that sign up to give through the system are provided with a 'payroll giving passport' – a permanent online ID that allows them to amend or change their donation arrangements at any time, check historical donations and receive updates from their chosen charities.

It also allows donors to maintain their giving when they change employers. PGA said this could result in charities receiving millions of pounds worth of donations each year that otherwise would have been lost.

PGA said the system was already being used by the companies BT, Network Rail and Whitbread, and charities such as the Woodland Trust.

In April, responding to the Treasury’s payroll giving consultation, the Institute of Fundraising called on the government to create an online portal for payroll giving to simplify and increase the portability of the scheme.

Colwill said: "One of the big issues faced in the payroll-giving sector is the disconnect that occurs between donor, employer and charity.

"This can occur when a donor leaves one job for another and does not remember to set up a new pledge through their new employer. The information trail can grind to a halt and there’s no way for the charity to get in touch again to prompt them."

Employers and charities can stay in touch with donors by email or text through the portal, he said.

- The story mistakenly said that Marie Curie Cancer Care was among the organisations using the new system. This was due to an error in the press information from Payroll Giving in Action.

Jenna Pudelek

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