What is ThanQ and how did the idea come about? ThanQ is an online service charities can sign up to, which enables their employees to take advantage of discounts of up to 10 per cent from the 30 different retailers that have agreed to join - these include John Lewis and National Express coaches.
The site was designed by a company called Brink, which also produced www.nhsdiscounts.com, a similar site that works along the same lines.
What are the benefits to charities? The site is free to charities and their employees. Charities often struggle to recruit and retain staff, so this is a way to reward staff at no extra cost, leaving more money available to spend on front-line services. Essentially, it acts as a simple way for charities to say thank you to their staff for all the hard work they put in.
Some of the offers on the site can also be used to make savings for the charity. For example, Thistle Hotels offers discounts that charities can take advantage of if they are holding a seminar or conference in one of the company's hotels.
What do charities have to do to use the service? Once a charity has contacted us, we will set up a landing page so that when employees log on to the site they will see the name and logo of the charity they work for. This takes about a week.
What's in it for the retailers? There are a number of benefits for the retailer. Obviously it's good for their public image, and it also helps them meet their corporate social responsibility targets.
It's a simple way to get involved in the voluntary sector, and enables them to reach new customers.
How popular is the service? Its popularity is growing. The number of registered charities has increased from 14 to 42 since June last year, and includes Save the Children and Marie Curie Cancer Care.
For more information and to view the website, visit www.thanq.org.