More than 50 per cent of the public say that charities should accept donations from any company and are not concerned about ethical fundraising guidelines, according to research from think-tank nfpSynergy.
The Business with Charity report showed that only 36 per cent of the public thought that charities should have clear ethical fundraising guidelines.
Men were found to be more concerned about guidelines as were professional classes and the over-45s.
Joe Saxton, author of the report, said: "The attitude of the public seems to be that charities should have good reasons, tied in with their aims, not to accept money from a company."
Only around 31 per cent of people could remember a charity and corporate tie up. This contrasts with a Business in the Community survey conducted in November 2000 which claimed that 88 per cent of people were aware of at least one cause-related marketing programme.