Most people think businesses should give some profits to charity

A survey by the Greg Secker Foundation also finds that a large proportion of the public think businesses should do more for charity

The public: people support donations of profits by companies
The public: people support donations of profits by companies

More than half of people think businesses should be forced to give a percentage of their annual profits to charity, according to a new survey.

The survey of 2,191 adult respondents, which was produced by the global community charity the Greg Secker Foundation and the polling company YouGov, found that 54 per cent believed that businesses should be legally obliged to donate part of their profits to charity.

The survey also found that 41 per cent of respondents believed that businesses should be doing more for charity.

Donating 5 per cent of a business’s annual profits to charity was also popular with significant proportions of survey respondents, with 17 per cent saying they would recommend the company to friends and family if the company did this.

Two-fifths – or 43 per cent – said they would have a positive opinion of a business if it donated 5 per cent of its profits to charity each year, and 20 per cent would choose the business over its competitors as a result.

A quarter of respondents said they would like to see businesses offer pro-bono services to charities in their areas of expertise, and 21 per cent would like to see businesses offer training in the community.

The survey was carried out online between 22 and 23 August, and references to businesses in the survey relate to private-sector organisations of 50 employees or more.

Greg Secker, founder of the Greg Secker Foundation, said: "UK businesses are already doing excellent work for the third sector, and the government’s tax relief incentives are certainly a step in the right direction. However, what these results show is there is public appetite for more, both morally and legally.

"Time and time again we see the benefits a thorough corporate social responsibility programme offers businesses, with the figures here speaking for themselves. By simply donating a small percentage of annual profits to charity, businesses are able to increase brand loyalty, positively shift perceptions and increase their potential customer pool, all the while helping good causes."

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