PFRA appoints Peter Hills-Jones as its new chief executive

Hills-Jones will replace Sally de la Bedoyere, who will become head of the animal charity Blue Cross next month

Peter Hills-Jones
Peter Hills-Jones

The Public Fundraising Regulatory Association has appointed its head of policy and communications, Peter Hills-Jones, as its new chief executive.

Hills-Jones will replace Sally de la Bedoyere, who will leave the organisation next month to become chief executive of the animal charity Blue Cross. He will begin his new role at the association, which regulates and advocates for face-to-face fundraising, on 3 November.

The decision was announced following an internal appointment process.

Hills-Jones joined the PFRA in March, having spent two years working at Bedford Borough Council as a political adviser to the Labour Party group. Before that he was interim executive director of Bedford Business Improvement District for just over a year, and has also worked for Ministry of Justice agency the National Archives, the House of Lords, the Local Government Association and Bedfordshire County Council.

Hills-Jones told Third Sector that his priorities would be to develop new opportunities for joint working with the Institute of Fundraising and the Fundraising Standards Board; to invest in doorstep standards to ensure donors have a positive experience; and to be a strong advocate for self-regulation in the run-up to the government’s review in 2017.

He said that the PFRA intends to appoint a new head of policy and communications.

A statement from Hills-Jones said: "The PFRA plays a vitally important role and I look forward to working with all our members to build on the many successes of the past two years. Although there will be many challenges ahead, I believe we have the right strategy and team in place to further drive up fundraising standards and ensure self-regulation continues to be a great success."

Paul Stallard, chair of the PFRA, said: "I am delighted to have appointed such a high-calibre candidate from within the organisation. Through our succession planning, we have ensured continuity and guaranteed a seamless transition. I and the board have every confidence that in Peter we have found the right person to lead the PFRA into the future."

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