PFRA to investigate donor attrition rates

Survey will look at how the recession has affected face-to-face fundraising

The Public Fundraising Regulatory Association has launched a survey to measure the impact of the recession on attrition rates for donors recruited through face-to-face fundraising.

The 2009 attrition survey is a follow-up from a similar exercise last year that established a benchmark for future assessment of donors' behaviour. The initial survey, which covered campaigns run between 2004 and 2006, suggested that donor retention was improving.

The PFRA is calling on members to complete this year's survey and send in their data.

"It will be really interesting to see the difference between last year's figures and those submitted this year," said Morag Fleming, head of fundraising at Scottish social care charity Quarriers, who worked on the original attrition survey. "In particular, we should be able to see how face-to-face has coped with the recent difficult financial times, and better understand what makes for best practice in donor retention in regular giving campaigns."

The deadline for charities to send in their survey responses is 11 June. Initial findings from the survey will be presented at this year's Institute of Fundraising National Convention on 6 July.

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