The Public Fundraising Regulatory Association and the Institute of Fundraising will team up to deliver training to fundraisers who break face-to-face fundraising rules, the chief executive of the PFRA has said.
Peter Hills-Jones, who became chief executive of the membership body in November, said that member charities and professional fundraising organisations that seriously or repetitively breached the PFRA Rule Book would be offered tailor-made training to help them improve their practices.
Hills-Jones said that when a member breached the rules up to now the PFRA highlighted where improvements needed to be made and asked the charity concerned to report back on its progress. But he said: "Members have said they’d appreciate an external person coming in and giving them a fresh perspective on whether their training is really having cut-through to the fundraisers."
Hills-Jones said that the two organisations were still in talks about the programme but planned to make a formal announcement about it within the next 10 days.
He said the PFRA and the IoF would now visit members that were having issues with the conduct of face-to-face fundraisers and look why it was happening, whether it was problems with management or deficiencies in training.
The organisations would then draw up a training plan aimed at solving the specific problems. The training would be delivered by the IoF or an external partner.
Hills-Jones said the PFRA was serious about working in partnership with the IoF and the Fundraising Standards Board after last year’s review by the professional services firm PwC of how self-regulation was working. The review said the three bodies would work better if they improved communication with one another and pooled their resources.
Hills-Jones said of the training partnership with the IoF: "It’s about delivering extra value to our members – not doing things just to be seen to be doing things."
A spokesman for the IoF said: "We are always looking for new opportunities to further support high standards of fundraising, especially when this can be done in partnership with other self-regulatory bodies such as the PFRA.
"We are currently discussing the details of what a formal training partnership might look like, but there is real commitment from both sides to invest in professional development and ensure fundraisers have the right skills and tools."