PFRA launches magazine aimed at councils

About Face will feature information about face-to-face fundraising and the regulator's work with local authorities

About Face
About Face

The Public Fundraising Regulatory Association will next week launch a magazine aimed at councillors and council employees as part of plans to engage more with local authorities.

The face-to-face fundraising regulator said About Face, which will have an initial print run of 800 copies, was part of a move to focus more on its relationship with councils rather than the charity sector. 

It is being launched on Tuesday at the Local Government Association’s annual conference in Manchester, where 200 copies of the magazine will be handed out to delegates.

Ian MacQuillin, head of communications at the PFRA, said he hoped the magazine would be printed annually, but it would be assessed this time next year.

Electronic copies will be distributed to all the PFRA’s local government contacts and another 200 will be distributed at a national training event run by the Institute of Licensing, an umbrella body for licensing authorities.  

The magazine contains case studies, facts and figures about face-to-face fundraising and details of the regulator’s work with local authorities. It includes a diary by a street fundraiser and articles on the history of street fundraising and the origin of the term ‘chugger’. 

"There is a lot of information floating around about street fundraising, but not all of it is accurate or fairly reflects what actually goes on," said MacQuillin.

"We wanted to produce something that would provide some reliable info. That’s why we’ve asked leading councillors to write comments on our regulatory work and fundraisers such as Ken Burnett and Mark Astarita to provide testimonials about the effectiveness of street fundraisers. We’ve also produced it in a way we hope is engaging and fun to read and not just another corporate brochure."

The PFRA launched a quarterly email newsletter aimed at councils, also called About Face, earlier this year, and has appointed a new outreach worker from the LGA to help it realise its ambition of having 100 site-management agreements with councils by the end of 2013.

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