PFRA takes on outreach worker to help secure 100 site agreements with councils by the end of the year

Lucy Ellender of the Local Government Association is seconded for a year as part of the PFRA's drive to improve standards in face-to-face fundraising

Lucy Ellender
Lucy Ellender

The Public Fundraising Regulatory Association has appointed a new outreach worker from the Local Government Association to help it realise its ambition of having 100 site management agreements with councils by the end of 2013.

Lucy Ellender, a programme officer at the LGA specialising in member services, will use her experience and contacts in local government to help build the PFRA’s profile with councils, the PFRA said.

Her year-long secondment to the face-to-face fundraising regulator, which starts today, is part of an agreement between the associations to work together to improve standards of face-to-face fundraising.

The PFRA has site management agreements with 55 local authorities.

The pledge, launched last November, saw the LGA publicly endorse the PFRA’s site-management agreements with councils as a way of controlling street fundraising for the first time. 

Toby Ganley, head of policy at the PFRA, said: "We have set ourselves the target of having 100 signed agreements with councils by the end of 2013.

"To do that we will need to find ways into councils with which we haven’t had much engagement – with her extensive contacts, Lucy is the perfect person to help us do that."

Ellender said: "The prospect of helping charities to identify and gain new donors and funding, as well as giving councils and their communities greater control over how and when fundraising takes place, really attracted me to this role."

As part of the joint pledge, launched in November last year, the LGA will also have seat as an observer on the PFRA’s board, which will be filled by Shona Johnstone, a Conservative councillor for Cambridgeshire County Council.

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