I lead our fundraising operation, which covers a number of areas, including corporate development, marketing and organising all our fundraising events. It's a very broad role, and I'm one of a team of five in fundraising.
How did you move into this role?
My background is in business development, marketing and general management. I've worked in retail management and in business-to- business. Most recently, I've worked in sports marketing, but my inspiration for coming here was to use my set of experiences and skills in a different way. I wanted to channel them into something with a different sense of purpose.
What's the best piece of training you've ever received?
When I was working in business-to-business, I did some training on understanding and valuing customers. It taught me that most unhappy customers won't complain; they'll just go elsewhere. We have to be mindful of that in charities. Just because supporters are good enough to support you today doesn't mean they'll do so indefinitely. In order to keep them motivated and involved, you have to show there's value in what you're doing and that you appreciate them.
What's been your greatest career achievement to date?
Securing the appointment of Dame Kelly Holmes as a charity ambassador for Dreams Come True. There was no existing relationship in place; it was a cold start and she's an incredibly busy lady. But when I explained what we do as a charity and how her association with that work would elevate the status of what we're doing, she came on board. For me, that was highly satisfying.
What's the best career-related advice you've ever received?
Successful people I've met in business have always told me that you should work on the basis that you're going to achieve whatever it is you set out to achieve. You've got to tell yourself that it's a question of when rather than if a certain thing is going to happen. If you adopt this approach, you can pull others along in your slipstream because you're motivating them by the goal you want to realise.