Pick foundations carefully, charities told

Recession may change the way grant funders operate, conference delegates learn

The Family Foundation Philanthropy report
The Family Foundation Philanthropy report

Charities should scrutinise potential funders before approaching them for donations because some will be less affected by the recession than others, according to a fundraising expert.

Victoria Anderson, head of advisory services at the Charities Aid Foundation, told delegates at the Funding the Future conference in London today that some grant funders may increase their funding during the recession.

Depending on where their money comes from, some funders will be less affected by the recession than others, she said.

Anderson referred to data from the last recession which showed that, while some funders decreased spending, others increased it.

She advised fundraisers to focus on funds sponsored by rich individuals and grant givers that were willing to release money from their endowments in order to meet social need. "Some endowment funds will be looking to cut into their capital to give and address social problems," she said.

Anderson also said donors would be looking at what charities were spending their money on and what cuts they were making.

She also presented research showing that charities were focusing on becoming more efficient in claiming Gift Aid as one way of maximising their fundraising potential.


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