Remember A Charity Week has been launched and for the first time features a digital radio station hosted by the former pirate radio DJ Emperor Rosko.
This year’s campaign has drawn on the DJ’s services to raise awareness about wills specifically among the baby boomer generation, who might remember listening to the original broadcasts of pirate radio.
The shows on Last Pirate FM, which is broadcasting on DAB radio and online between 11 and 15 September, will feature interviews with charities, supporters and celebrities including Twiggy, Wilko Johnson and Keith Skues, discussion shows, music from the 1960s and on-air discussions with the public.
Rosko, who was one of the DJs on Radio Caroline, probably the most famous radio station of the 1960s, before he joined BBC Radio 1, launched the campaign by sailing down the Thames on a recreation of Caroline's Ross Revenge boat. The ship will travel to historic music locations around the country throughout the week.
This year’s campaign is using the hashtag #HaveyourSay to encourage people to "have your say on the world you want to pass on", which could include leaving a gift in their wills. A number of Remember A Charity’s 190 member charities have got involved by creating their own jingles, which will be broadcast throughout the week.
Rob Cope, director of Remember A Charity, said: "This year’s campaign is very different from anything we have done in the past and is possible only due to the involvement of so many charities. Working collaboratively, we can really champion the importance of gifts in wills, creating a cultural change that will take us one step closer to making legacy giving a social norm."