Plasticine hero goes green for Friends of the Earth
The eighties children's television icon Morph is making a comeback in a 30-second film to promote 'One Minute with Meaning', an environmentally themed film competition run by Friends of the Earth and Filminute, a festival of films that are 60 seconds long.
The winning film stands to win exposure through Friends of the Earth, and its makers will receive free Avid editing software and post-production services for the movie.
Aardman Animations, the production company responsible for The Amazing Adventures of Morph, Wallace & Gromit and Chicken Run, came up with the idea to resurrect Morph and turn him green for his big, Earth-friendly comeback.
Tony Juniper, executive director of Friends of the Earth, said he hoped the films would inspire people to be more environmentally responsible. “One-minute green films are a fantastic way to channel some of the UK’s creative talent into communicating environmental issues,” he said.
A panel of judges including Lord David Puttnam, the Oscar-winning film producer, David Sproxton, the co-founder of Aardman, Andrew MacDonald, producer of Trainspotting, and Juniper will select a shortlist of 25 from the films submitted. YouTube users will then vote for the winning green film.
A Friends of the Earth spokesperson said: “The winning video will be a useful communication tool that we’ll use to engage audiences in different ways. We’re going to find different outlets to screen it, such as cinemas or festivals.”
Morph’s new video can be seen at www.YouTube.com/FriendsoftheEarth . For more information about submitting entries to the competition, see www.foe.co.uk/greenfilm . The deadline for entries is 20 August.