PlayOtto lottery offers players choice of charities

European-wide game hopes to raise £1m in first year

A lottery that offers a €25m (£23.4m) jackpot and gives players the chance to choose which charities to support is launched today.

makes draws twice a week - on Tuesdays and Fridays. Tickets, which are available online only, cost €2.

The lottery is organised by internet gaming company Otto Malta. It is backed by a private equity group in Malta, but director Marc Bradley said the UK was its key market.

He hoped the game would generate £1m for charities in its first year and that letting players select which organisations to support would be the game's main selling point.

"We are offering a fresh concept," he said. "Donating to charity is a very personal thing."

Players can select one of 350 featured charities listed on the PlayOtto website or choose one of their own. The nominated charity will receive 27 per cent of the cost of the ticket.

If no charity is selected, 10 per cent of the ticket cost will go to the Otto Trust, a newly formed charity that will distribute the funds raised between charities nominated by players and community programmes voted for by site users.

To coincide with the research, PlayOtto published YouGov research that shows 72 per cent of British adults want to be able to choose where their charitable contributions from lotteries are donated.

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