The Burma Campaign UK is shunning the traditional methods of lobbying in favour of getting supporters to send Foreign Secretary Margaret Beckett a pineapple through the post.
It wants to highlight what it calls "joke" sanctions by the EU against Myanmar, formerly Burma. In 2004 the EU barred European companies from investing in a pineapple juice factory, but the campaigning group says no action has yet been taken to prevent western investment in the country's oil, gas or timber industries, from which the military regime earns most of its revenue.
The campaign wants the UK to ban new investment in all kinds of industries.
"We must no longer allow UK territories and UK companies to be involved in investing in Burma," said Yvette Mahon, director of the charity. "Burmese people are being tortured and killed as a direct result of this kind of investment."
The campaign has contacted 7,000 of its supporters around the world and feels confident people will get involved, despite the complicated logistics of posting a pineapple.