The Fundraising Standards Board has hailed the Royal British Legion's decision to include the FRSB's logo next to its own on 600,000 collecting boxes as a "great breakthrough". The FRSB says it is the first time a campaign has used its logo so extensively.
New Poppy Appeal stickers to be attached to the collecting boxes used by the legion's 300,000 volunteer collectors feature the FRSB's 'tick' logo next to the "Royal British Legion Poppy Appeal" legend.
The design is an advance on the 2008 collecting boxes that did not feature the FRSB logo. Instead, organisers were sent FRSB stickers and asked to add them to the boxes themselves.
Alistair McLean, chief executive of the FRSB, said: "As part of the redesign for this year's appeal, the FRSB logo has been incorporated into all relevant literature and printed material, especially the tins and trays that are so visible to the giving public. It's a great breakthrough and how the FRSB brand is meant to unfold. Well-known charities are the lever for our marketing strategy."
Russell Thompson, director of fundraising at the Royal British Legion, said that stickers had been printed for the next two years.
"The legion has always been a supporter of the FRSB and we were one of the few charities to sign up at the beginning," he said.