Poppy Appeal raised more than £30m

The Royal British Legion's Poppy Appeal raised a record £30m in 2007, delegates at the charity's annual conference in Southport were told. The sum represents a 15 per cent increase on the 2006 total of £26m.

Russell Thompson, director of national events and fundraising at the legion, said the increase could partly be attributed to the charity’s Honour the Covenant campaign last September, which urged the Government to fulfil its commitment to care for stricken soldiers returning from Iraq and Afghanistan.

“It caught the imagination of the public and set the background to the Poppy Appeal in October,” he said.

Thompson said the appeal’s emphasis on the charity’s work with younger war veterans and their families, as well as those from the Second World War, had been helpful, as had its successful poster campaign featuring the Poppy Man character.

“The character appeals to donors of all ages, especially young people,” said Thompson.

He said he hoped next year’s campaign would continue the Poppy Appeal’s trend of increasing its total by at least £1m a year.

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