The PPP Foundation, an independent charitable trust that distributes £18 million of grants each year, is to undergo a £50,000 re-branding exercise.
The foundation supports healthcare-related charities, patron organisations and academic research, but has found that the public often confuses it with private medical insurer PPP Healthcare or the Government's public-private partnership schemes.
Although the foundation was initially established in 1998 with an endowment from PPP Healthcare, the two are no longer linked.
The PPP Foundation has appointed communications consultancy Fishburn Hedges to create a new name and corporate identity. As part of the relaunch, which is planned for July 2003, the foundation's funding priorities will be reviewed. However, all existing commitments will be honoured.
The exercise will be funded using the foundation's income. "What we are buying is expertise that we don't have in-house," said Deborah Rozansky, director of strategy and communications.