THIRD SECTOR PROMOTION

How to prepare for GDPR

Third Sector Promotion Markel

Up to speed with the forthcoming General Data Protection Regulation? Now is the perfect time to check

Data protection legislation is about to experience its biggest overhaul in 25 years, introducing a set of rules for how organisations process personal data. It is important that fundraisers meet the new legal requirements and keep their donors onside. Here are some steps charities should be taking now:

GDPR applies across the board

It is easy to think of data protection purely as a fundraising issue, but it is important not to do this. The new regulations will apply across the board for campaigning, marketing, managing volunteers and recording information about service users. Develop a strategy and implement it across your whole organisation. Charities must train volunteers in data protection, the same way as they would employees. It is also worth carrying out an audit of the personal data you hold, including where it came from and who you share it with.

Asking for consent

Under GDPR, charities must explain clearly why they are collecting personal data and what they are going to do with it. Simply including a privacy policy on your website is not enough. If you intend to make any data available to third-party providers you need to get explicit consent, and for this to be valid, it will need to be "freely given, specific, informed and an unambiguous indication of the data subject’s agreement".

A potential bigger headache is asking for consent for data you already hold. In this case, your existing consent may not be sufficient and you may need to have this refreshed, in keeping with the new regulations.

Opt in/opt out

Organisations don’t necessarily need consent for all forms of direct marketing – in most cases, charities can contact supporters by post and make live phone calls as long as they can prove they have a "legitimate interest" in doing so.

Demonstrating your "legitimate interest" is the tricky part; it must not offset the rights of the individual. Ultimately, GDPR states that an individual’s choice to say "no" is paramount.

The regulations also say that "silence, pre-ticked boxes or inactivity should not constitute consent". Pre-ticked boxes should be removed from websites and apps.

For all other forms of marketing, e.g email, text message or automated phone calls, charities will need consent.

Third parties

Under the new regulations, the responsibility for privacy protection will not solely lie with the organisation or charity controlling the data. Charities will have to review their contracts with third-party processors to reflect the balance of responsibility and be prepared for data processors to do their own due diligence on where their data came from.

Be user-friendly

Another key change with GDPR is the right for users to access their own personal data at any time. Charities need to have procedures in place to handle these requests efficiently. The new guidelines also include a "right to be forgotten" where people can request their personal data to be removed. There are limited circumstances where this right does not apply and you can refuse such a request; for example, to exercise the right of freedom of expression or to defend a legal claim.

Although there is no set time limit, it is important charities do not keep data for longer than is necessary. Having clear sections in your privacy policy such as "Remove all information about me" will make the process easy for people to use.

Look out for data breaches

Under the new rules, the Information Commissioner’s Office has the right to impose increased fines and penalties. Rianda Markram, head of content at LHS Solicitors, says: "The importance of getting it right cannot be stressed enough – the maximum monetary penalty that the ICO can currently issue is £500,000 but under GDPR this will increase with fines of up 4% of gross global turnover or £17 million."

The ICO will have to be informed of any breach that is likely to result in a risk to the rights and freedoms of individuals within 72 hours of the organisation becoming aware of it. Charities should make sure they have the right procedures in place to detect and report any incidents. Third-party contracts will also have to ensure information is passed along efficiently.

It is worth reviewing information from the ICO regularly to be aware of any changes in this area.

*The European Union General Data Protection Regulation will be implemented on 25 May 2018

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Expert Articles: Risk Management

Advice on risk from Markel, a specialist insurance company working with charities, community groups, trustees, social enterprises and care providers.

What to do in the case of a breach: cyber fraud #2

Promotion from Markel

In the second part of our series, we look at how to respond to a breach.

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Managing cyber risk in the third sector

Promotion from Markel

Cyber risks should be high on the risk management agenda of third sector organisations as incidents hit the headlines and burden small organisations with increasing frequency.

Charity property: could you be entitled to a huge VAT saving?

Promotion from Markel

When a property is being constructed, VAT is charged at the standard rate. But if you're a charity, health body, educational institution, housing association or finance house, the work may well fall into a category that justifies zero-rating - and you could make a massive saving

Guide to insuring charity premises

Promotion from Markel

Repairing or replacing damaged property can come at great cost to a charity so it's important to ensure you have the correct insurance cover in place. This article explains what you need to consider when insuring your premises

Guide to employing and insuring volunteers

Promotion from Markel

Volunteers play an important part in most charities but without the right practice in place things can go wrong. This article looks at what a charity should consider when employing volunteers.

Third Sector Awards interview: The Children's Sleep Charity

Promotion from Markel

At the 2018 Third Sector Awards, specialist insurer Markel had the opportunity to speak to charities about their approach to risk management.

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now