The Prince of Wales launches initiative to promote the arts

The Prince of Wales has launched a new project which aims to help young people engage in the arts.

A nationwide campaign called Arts %26 Kids will provide hands-on experience in areas such as dance, opera, theatre and the visual arts.

The campaign has been awarded a £1 million lottery grant from the Millennium Commission, which will be used to enable school children to attend performing arts events. The money will also be used to attract investment from businesses and raise the profile of the project.

The campaign will be co-ordinated by Arts %26 Business, an organisation that builds partnerships between the arts and business communities.

"We aim to expand the remit of Arts %26 Kids to involve children from pre-school age in a range of arts forms that will include heritage, museums and galleries,

said Colin Tweedy, chief executive of Arts %26 Business.

"We also want to build partnerships with groups outside school, such as youth clubs and after-school clubs.

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