The Prince's Trust launched its first advertising and public fundraising campaign this week as it started its 30th birthday celebrations.
The radio and print ad campaign is designed to change perceptions of young people. The adverts encourage people to imagine what life would be like as a young person from a disadvantaged background by posing questions such as "How can a young offender avoid becoming an old offender?"
Rob Cope, a spokesman for the campaign, said: "Our 30th year is a good time to do this because we've grown up as a charity. The questioning approach of the campaign challenges prejudice, particularly about young offenders."
Fundraising packs are available from a dedicated website, www.pt30.org.uk, and include welcome messages from Prince Charles and Princes William and Harry.