The agency is asking sector professionals what they perceive that problem to be. It promises it will then tackle whatever emerges as most significant, possibly by funding a lobbyist or buying advertising to campaign for change.
Mark Phillips, managing director of Bluefrog, said the agency had already received several suggestions, including a review of the rules that require donors to sign Gift Aid declarations. Other ideas include persuading mobile phone operators to charge less for their services on SMS donations and concessions for charities on the scope of the telephone preference service.
"Several constraints restrict the sector, such as pricing in proportion," said Phillips. "We want to turn these things around, and we want the sector to get behind us."
Suggestions should be emailed to email@example.com by 19 January.