Public wants charities to use web more

Social networking sites find favour, CAF survey finds

People want charities to communicate more through email and social networking sites, according to a survey by the Charities Aid Foundation.

How to Connect With Donors: Essential Messages for Charities, due to be released in full next month, analyses the responses of 203 people questioned between March and June 2009.

Sixty-nine per cent of respondents said they thought charities should make more use of social networking sites, but only 12 per cent said they wanted them to do more telephone fundraising and 13 per cent said they should send more direct mail.

Ninety-two per cent of respondents wanted charities to focus on showing the impact of their work, and 85 per cent said they should consider partnerships with other charities in order to survive the recession.

When asked how charities should find additional ways to bring in money, 53 per cent said they should dedicate more of their resources to fundraising.

But 82 per cent said they should use volunteers to bring in more money, and 75 per cent said they should apply for more grants.


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