Pygmy goat features at new media fundraising conference

Using a webcam to find a home for a pygmy goat is among the examples of using new technology to boost income that Wood Green Animal Shelter will share at a forthcoming conference.

Sharon Evans, the charity’s director of fundraising and communications, will give a talk on making the most of the internet without employing consultants at the Institute of Fundraising’s conference New Media Fundraising Scotland.

The animal-rescue charity increased the annual revenue generated by its website from nothing to almost £10,000 in only four years. The site was developed entirely by the charity’s own staff.

Evans, who heads a fundraising team of three, said the charity’s thrift shop had recently sold a mobility scooter on eBay and had a presence on Facebook.

Other speakers at the conference, to be held in Edinburgh on 5 February, will include Roslyn Neely, director of fundraising and communications at the Children’s Hospice Association Scotland, and Jason Potts, director of Think Consulting Solutions.

Full details are available at the Institute of Fundraising website.

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