The animal-rescue charity increased the annual revenue generated by its website from nothing to almost £10,000 in only four years. The site was developed entirely by the charity’s own staff.
Evans, who heads a fundraising team of three, said the charity’s thrift shop had recently sold a mobility scooter on eBay and had a presence on Facebook.
Other speakers at the conference, to be held in Edinburgh on 5 February, will include Roslyn Neely, director of fundraising and communications at the Children’s Hospice Association Scotland, and Jason Potts, director of Think Consulting Solutions.
Full details are available at the Institute of Fundraising website.